Tubi
Find Any Feeling For Free: New Identity
Brand
Date
Sep 2026
Description
Tubi establishes a new brand identity with the 'Find Any Feeling For Free' campaign. The spot leans into a cinematic, moody aesthetic, using live-action techniques to build a narrative centered on personal transformation. The film follows a woman in a gritty public restroom, documenting a deliberate and intense act of reinvention. The project maintains a desaturated color grade that emphasizes the tension of the scene. Creative direction for the campaign was provided by William McVay, with production handled by MJZ.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Streaming Platforms
Color
Jet Black
Pure White
Camel
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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