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Tubi

Find Any Feeling For Free: New Identity
Brand
Date

Sep 2026

Description

Tubi establishes a new brand identity with the 'Find Any Feeling For Free' campaign. The spot leans into a cinematic, moody aesthetic, using live-action techniques to build a narrative centered on personal transformation. The film follows a woman in a gritty public restroom, documenting a deliberate and intense act of reinvention. The project maintains a desaturated color grade that emphasizes the tension of the scene. Creative direction for the campaign was provided by William McVay, with production handled by MJZ.

Style

Horizontal, Cinematic, Moody, Desaturated

Industries

Streaming Platforms

Color
Jet Black
Pure White
Camel
Background

Bathroom

Context

TVC / TV Commercial

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