Tubi
Brand Retainer | Life Is Insane But So Am I
Brand
Date
May 2026
Description
Tubi’s 'Life Is Insane But So Am I' campaign, developed by agency partner Saylor, leans into a layered, atmospheric aesthetic for the streaming platform. The creative execution utilizes multiple exposure techniques to blend distinct visual narratives within a single frame, creating a moody and reflective tone. Captured with a cinematic, grainy quality, the work contrasts an interior setting with ghostly overlays of performance footage. The result is a highly textured piece that maintains a desaturated color palette to ground its horizontal, live-action storytelling.
Style
Horizontal, Cinematic, Desaturated, Grainy
Techniques
Multiple exposure
Industries
Streaming Platforms
Color
Pure White
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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