Tsu Lange Yor

Jan 2024

The TO LONG YEARS campaign for fragrance brand Tsu Lange Yor explores tactile storytelling through a series of editorial portraits and product imagery. Directed by Bryon Spencer and photographed by Joseph Brennan, the project leans into a clean, cinematic aesthetic that prioritizes skin textures, natural light, and controlled studio environments. The imagery captures a range of subjects, including Troye Sivan, set against neutral or monochrome backdrops to emphasize the fragrance house's identity. Execution of the campaign is supported by production from RD Productions, with fashion styling by Mercedes Rigby, hair by Fernando Mirando, and make-up by Gillian Campbell. The campaign utilizes a mix of analogue film techniques and desaturated, low-key lighting to maintain an atmospheric focus on the product and its surrounding details. Graphic elements, such as textured typography and split-frame compositions, ground the editorial portraiture within a commercial context.

Editorial, Vertical, Clean

Fragrance

Grey Seamless

Advertising Campaign