TSB Lloyds: Village
Brand
Date
Jan 2025
Description
TSB Lloyds brings a whimsical, animated perspective to its latest banking campaign, Village. Produced by Studio AKA in collaboration with agency RKCR/Y&R, the spot depicts a lively village fete complete with villagers, cattle, and sheep, all rendered in a distinctive 3D CGI style. Characterized by organic movement and a cinematic approach to narrative, the animation centers on a community gathering set against a backdrop of bunting and autumnal scenery. The piece concludes with the brand's latest account offer presented on a billboard within the scene. Music for the commercial was composed by Chernin.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, 3D render / CGI
Industries
Background
Park
Context
TVC / TV Commercial
Associated creatives
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