TSB Lloyds
Village
Brand
ProjectVillage
Date
Jan 2025
Description
TSB Lloyds brings a village fete to life in this 3D animated commercial, Village. Developed by agency RKCR/Y&R and production house Studio AKA, the spot creates a bustling community atmosphere featuring a cast of villagers and animals, including a cow and a flock of sheep, set against a backdrop of bunting and autumnal scenery. Utilizing organic 3D render and CGI techniques, the animation leans into a cinematic visual style. The narrative concludes with the display of a bank account offer on a village billboard, accompanied by a custom soundtrack from Chernin.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, 3D render / CGI
Industries
Banking
Background
Park
Context
TVC / TV Commercial
Associated creatives
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