TSB Lloyds
Sign
Brand
ProjectSign
Date
Jan 2025
Description
TSB Lloyds presents 'Sign,' an animated commercial spot that navigates personal transitions through clean, expressive storytelling. Produced by Studio AKA, the piece employs 3D render / CGI techniques to frame a narrative centered on the domestic shift of moving homes. Developed with creative direction from RKCR/Y&R, the film maintains a consistent visual language designed for a horizontal broadcast format. Sound design and music composition for the project were handled by Chernin.
Style
Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Royal Blue
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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