TSB Lloyds: Sign
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Sign,' a commercial animation spot that explores home ownership narratives through expressive character design. Developed by agency RKCR/Y&R, the film utilizes a clean, 3D render / CGI aesthetic to deliver its brand messaging. Produced by Studio AKA, the piece features fluid transitions and a narrative focus on residential life. Sound and music direction by Chernin complement the visual pacing, grounding the project in a professional commercial format.
Style
Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Royal Blue
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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