TSB Lloyds

Pet Shop

Brand

Date

Jan 2025

Description

The 'Pet Shop' campaign for TSB Lloyds centers on a narrative-driven animated commercial set within a bustling town square. Featuring European-inspired architecture, the film follows a protagonist navigating a whimsical street scene, including an encounter with a large alligator, to convey the bank’s presence in everyday scenarios. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot utilizes a clean, stylized aesthetic. The execution leans into organic character animation and high-contrast cinematic lighting to maintain a distinct visual identity, underscored by a bespoke musical score from Chernin.

Style

Horizontal, Cinematic, Organic

Techniques

Animation

Industries

Banking

Color

Cobalt

Burnt Orange

Forest Green

Context

TVC / TV Commercial