TSB Lloyds: Busy Busy
Brand
Date
Jan 2025
Description
The Busy Busy campaign for TSB Lloyds captures the rhythm of daily financial management through a character-led animated commercial. Produced by Studio AKA, the spot features a central figure balancing a busy office environment with personal tasks. Developed in collaboration with agency partners RKCR/Y&R, the work utilizes a detailed 3D render/CGI aesthetic. The visual narrative is supported by sound design from Chernin, maintaining an organic, cinematic quality throughout the animation.
Style
Horizontal, Cinematic, Organic
Techniques
Animation, 3D render / CGI
Industries
Color
Jet Black
Magenta
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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