Truly
Unruly Party Started
Brand
ProjectUnruly Party Started
Date
Jul 2026
Description
Truly introduces their latest campaign, Unruly Party Started, focusing on the social energy of their hard seltzer line. The work features a commercial film set in an intimate domestic living room, capturing a candid group gathering. Produced by Underhill with creative direction from Agency Party Land and production support from WORK USA, the project leans into a warm aesthetic. The execution utilizes live-action technique and horizontal formatting to frame a relaxed, social atmosphere among young adults.
Style
Horizontal, Commercial, Warm
Industries
Alcoholic Beverages
Color
Medium Grey
Pure White
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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