Truly introduces their latest campaign, Unruly Party Started, focusing on the social energy of their hard seltzer line. The work features a commercial film set in an intimate domestic living room, capturing a candid group gathering.
Produced by Underhill with creative direction from Agency Party Land and production support from WORK USA, the project leans into a warm aesthetic. The execution utilizes live-action technique and horizontal formatting to frame a relaxed, social atmosphere among young adults.
