Truly
Fridge Fight
Brand
ProjectFridge Fight
Date
Jun 2026
Description
Truly’s Fridge Fight campaign centers on a comedic live-action spot featuring a man navigating a refrigerator filled with the brand's beverage line. The narrative plays out through a domestic interior setting, relying on natural lighting to maintain a polished, accessible aesthetic. Produced by GREATERGOOD, this commercial project leans into a humorous tone, focusing on the character's interaction with the product within a domestic space.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Beverages
Color
Royal Blue
Jet Black
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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