Travel Wyoming
Mavericks Wanted | Wyoming The Eternal Proving Ground
Brand
Date
Mar 2026
Description
Travel Wyoming’s 'Mavericks Wanted | Wyoming The Eternal Proving Ground' is a cinematic campaign that highlights the state's rugged landscapes and outdoor adventure. Produced by Picture North with creative from BVK, the project captures the scale of the American West through sweeping drone footage and dramatic live-action cinematography. Defined by a warm aesthetic and natural light, the film surveys wild terrain, from mountain ranges to river crossings on horseback. Post-production and VFX were handled by Picture North and House Post, with music and sound design by William McVay.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Tourism Boards
Color
Camel
Navy
Burnt Orange
Background
Mountain
Context
Advertising Campaign
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