Toyota: Horned Owl
Brand
Date
Sep 2024
Description
Toyota presents Horned Owl, a commercial campaign for the brand’s latest SUV model. The piece balances the rugged performance of automotive engineering with the stillness of the natural world, drawing a visual parallel between the vehicle and a horned owl within a forest setting. Directed by a production team featuring post-production and VFX work by Nice Shoes, the project captures dynamic driving sequences across dirt trails. Utilizing live-action technique and drone footage, the cinematography emphasizes the textures of the wilderness through warm, natural lighting.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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