Toyota
Tacoma Hawaii - TRDPRO
Brand
ProjectTacoma Hawaii - TRDPRO
Date
Apr 2026
Description
Toyota showcases the performance capabilities of the Tacoma TRD Pro in this automotive campaign shot across the varied landscapes of Hawaii's Big Island. The production leans into a high-energy aesthetic, documenting the vehicle as it navigates tropical forests, coastal cliffs, and dirt trails. Hosted by Andy Bell and Travis Pastrana, the piece utilises drone footage and cinematic live-action techniques to capture driving sequences alongside local dirt bike riders. Natural daylight is used to contrast the vehicle's design against the lush, green terrain.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Electric / EV
Color
Pure White
Jet Black
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
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