Toyota: Shakira VMAs 2023
Brand
Date
Sep 2023
Description
Toyota celebrates Shakira’s MTV Video Vanguard award recognition with a high-energy promotional spot. The project, brought to life by Conill and Paramount Brand Studio, highlights the vehicle in a metropolitan environment, transitioning from a dusk cityscape to nighttime urban driving. The commercial utilizes live-action technique to capture the car's exterior design and dashboard functionality, paired with aerial drone footage. Production was managed by Collective @ Lair, with post-production, VFX, and sound design handled by STUCK IN MOTION to provide a polished, cinematic aesthetic.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Medium Grey
Jet Black
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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