Toyota: See A New Electric Legend
Brand
Date
Jul 2025
Description
Toyota introduces its latest electric SUV in this commercial spot, focusing on the integration of modern electric vehicles within urban environments. The film follows reporters navigating city streets, highlighting the vehicle’s performance against a backdrop of contemporary architecture and local storefronts. Produced by Saatchi & Saatchi USA, the project utilizes live-action technique and a clean aesthetic to document the driving experience. The narrative maintains a focus on the vehicle's utility in daily life through bright, natural daylight and balanced color grading.
Style
Horizontal, Commercial, Clean
Industries
Color
Silver
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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