Toyota: Rocketship VMAs 2022
Brand
Date
Sep 2023
Description
This commercial campaign for Toyota promotes the Corolla Cross, bridging automotive lifestyle with high-energy broadcast integration for the 2022 VMAs. The production moves through urban landscapes, grounding the vehicle in everyday city life before introducing dynamic VFX sequences featuring a rocket ship. Developed by Paramount Brand Studio, the spot relies on live-action technique and warm natural lighting to capture the vehicle's features. Post-production and visual effects, executed by STUCK IN MOTION, blend the kinetic street-level footage with the graphic, space-themed imagery.
Style
Horizontal, Commercial, Action, Warm
Techniques
VFX / visual effects
Industries
Color
Golden Yellow
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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