Toyota: 'Let's Go'
Brand
Date
May 2023
Description
Toyota presents 'Let's Go,' a campaign film centering on the driving experience through a scenic coastal landscape. The piece documents an SUV traversing winding roads alongside sweeping ocean views and rolling hills, framed by the backdrop of distant hot air balloons. Produced by DOMO with agency support from Saatchi & Saatchi USA, the project employs a blend of drone footage and live-action technique. The cinematography utilizes natural light during the golden hour to maintain a clean, cinematic aesthetic throughout the commercial.
Style
Horizontal, Commercial, Cinematic, Golden Hour
Techniques
Natural light, Drone footage
Industries
Color
Pure White
Charcoal
Background
Road
Context
TVC / TV Commercial
Associated creatives
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