Toyota
Larry Chen Tacoma
Brand
ProjectLarry Chen Tacoma
Date
Apr 2026
Description
Toyota spotlights the Tacoma in this automotive commercial, capturing the pickup truck as it navigates demanding off-road terrain. The film centres on the vehicle's performance capabilities, alternating between sweeping exterior shots and intimate perspectives of the photography process. Utilizing live-action technique and drone footage, the project leans into a cinematic aesthetic. The visual tone is defined by the warm, golden hour light that stretches across the landscape, emphasizing the grit and technical detail of the outdoor environment.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Luxury Automotive
Color
Lime
Olive
Beige
Background
Mountain
Context
Advertising Campaign, TVC / TV Commercial
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