Toyota
Ice Match
Brand
ProjectIce Match
Date
Mar 2022
Description
Toyota leans into rugged, high-intensity imagery with its Ice Match commercial. The project highlights an automotive narrative set against a frozen mountain lake, capturing fast-paced ice hockey action as players navigate snowy alpine terrain. Produced by Partizan London, the spot utilizes live-action techniques to emphasize speed and competition. The cinematography relies on energetic, low-angle camera movements and natural light to frame the action, grounding the athletic performance within the outdoor landscape.
Style
Horizontal, Commercial, Action
Techniques
Natural light
Industries
Electric / EV
Color
Navy
Crimson
Pure White
Background
Lake
Context
TVC / TV Commercial
Associated creatives
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