Toyota Hybrid presents 'Something Big', a commercial campaign focused on navigating the urban environment. The project highlights the vehicle's role in modern city life, utilising a polished, live-action technique to document highway traffic and street-level movement.
Developed by agency Saatchi & Saatchi Sydney, the production team at Good Oil captures the vehicle's dynamic presence. The visual narrative incorporates drone footage and cinematic framing to showcase the fleet within a busy metropolitan landscape, with final post-production and VFX handled by Fin Design + Effects.
