Toyota Hybrid
Something Big
Brand
ProjectSomething Big
Date
Dec 2024
Description
Toyota Hybrid presents 'Something Big', a commercial campaign focused on navigating the complexities of modern urban environments. The film blends aerial perspectives of city traffic with intimate interior driving sequences, grounding the automotive experience in everyday reality. Produced by Good Oil with creative oversight from Saatchi & Saatchi Sydney, the project utilizes live-action technique and drone footage to maintain a clean, cinematic aesthetic. Post-production and visual effects provided by Fin Design + Effects further refine the visual narrative, emphasizing the movement of hybrid vehicles through bustling city grids.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Electric / EV
Color
Medium Grey
Pure White
Background
Street
Context
TVC / TV Commercial
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