Toyota Hybrid: Something Big
Brand
Date
Dec 2024
Description
Toyota Hybrid presents 'Something Big', a commercial campaign focused on navigating the urban environment. The project highlights the vehicle's role in modern city life, utilising a polished, live-action technique to document highway traffic and street-level movement. Developed by agency Saatchi & Saatchi Sydney, the production team at Good Oil captures the vehicle's dynamic presence. The visual narrative incorporates drone footage and cinematic framing to showcase the fleet within a busy metropolitan landscape, with final post-production and VFX handled by Fin Design + Effects.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Medium Grey
Pure White
Background
Street
Context
TVC / TV Commercial
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