Toyota

Jun 2026

This campaign for the Toyota Hilux captures the performance of the vehicle in arid, high-octane conditions. The footage frames the truck navigating desert tracks and sand dunes, with a focus on its durability in off-road environments. Production by GREATERGOOD utilised dynamic camera movements to record the action, highlighting the truck's capability across diverse terrain. Executed through live-action techniques, the project leans into a cinematic aesthetic using natural light and authentic outdoor grading. The visual narrative emphasises the intensity of rally driving, capturing the vehicles in motion as they traverse challenging landscapes.

Horizontal, Action, Cinematic

Analogue / film, Natural light

Luxury Automotive

Desert

Advertising Campaign, Brand Film / Corporate Video