Topman

TOPMAN SS26

Brand

Topman

ProjectTOPMAN SS26

Date

Aug 2026

Description

The Topman SS26 campaign presents a collection of menswear defined by relaxed silhouettes and tactile fabrications. Photographed by Magnus Lechner, the series utilizes an urban environment as its backdrop, relying on natural light to emphasize the clean lines of the garments. The imagery leans into a mix of editorial and commercial aesthetics, capturing model Earl Cordeiro across varied street settings. Fashion styling by Holly Gorst emphasizes layering, moving between denim-on-denim ensembles, jacquard knits, and tailored outerwear. The production integrates grooming and makeup from Christos Bairabas and Faye Bluff to complete the look, resulting in a cohesive visual direction for the upcoming season.

Style

Vertical, Editorial, Monochrome

Techniques

Natural light

Industries

Menswear

Background

Street

Context

Advertising Campaign