Topman

Aug 2026

Topman presents its SS26 menswear collection through a series of urban-focused fashion campaign images. Captured by photographer Magnus Lechner, the editorial visuals lean into a relaxed, city-centric aesthetic that highlights the season's oversized tailoring and layered silhouettes. The project features model Earl Cordeiro across a range of outdoor environments, utilizing natural light and defined shadows to emphasize the tactile quality of the collection's denim, knitwear, and technical outerwear. Styled by Holly Gorst, the campaign balances commercial polish with a grounded, street-level perspective. The creative team is completed by hair stylist Christos Bairabas and makeup artist Faye Bluff, who contribute to the consistent editorial tone across both monochrome and full-color vertical compositions.

Vertical, Editorial

Natural light

Menswear

Street

Advertising Campaign