Tom Król

Mar 2021

This brand identity project for artist Tom Król explores a minimalist approach to editorial design and publication standards. Centered on clear, structured layouts, the project features bilingual typography in German and English, set against stark white backgrounds to highlight the artist’s biography, exhibitions, and figurative works. The visual identity leans into monochrome compositions and clean graphic design, utilizing techniques such as screen print and graphite textures to lend depth to the printed materials. Graphic designer Ken Hegemann contributed to the layout, which spans exhibition catalogs and booklets featuring expressive, colorful brushwork. The physical execution emphasizes tactile quality through the use of Chromolux paper and detailed stitch binding.

Horizontal, Clean, Minimalist

Typography

Editorial