Logo
Open book displaying black typography across two pages against a plain light grey background
Black rectangular box with white label featuring text, positioned diagonally on a light grey background.
Close-up of hands resting on a stack of books titled Egokollektiv Peter Zizka, with a person wearing a tweed coat.
A stack of three white books titled Egokollektiv Peter Zizka resting on a light neutral surface with black frame edges.
An open hardcover book displaying architectural photography on a plain neutral grey background.
An open book with German typography displayed flat on a plain grey surface.
Open book displaying a table of contents with clean typography against a neutral grey surface under directional light.
A white book titled Egokollektiv Peter Zizka rests diagonally on a pale neutral surface under natural light casting a sharp diagonal shadow.
An open book displaying a photograph of a group of soldiers in long coats gathered outdoors on a paved square.
Monochrome close-up of an open book showing bold typography reading Teil 1: Ego under stark shadows
Open book displaying black typography across two pages against a plain light grey background
Black rectangular box with white label featuring text, positioned diagonally on a light grey background.
Close-up of hands resting on a stack of books titled Egokollektiv Peter Zizka, with a person wearing a tweed coat.

Peter Zizka Brand Identity 2019

About

The brand identity for Egokollektiv, spearheaded by Peter Zizka with graphic design by Ken Hegemann, stands as a masterclass in editorial minimalism. Operating within the intersection of digital media and corporate design, the project manifests as a sophisticated physical manifestation of brand storytelling through high-end publication. The execution relies heavily on a restrained, monochromatic palette, allowing the stark interplay of bold black sans-serif typography against crisp white negative space to drive the visual narrative. The project expertly utilizes natural light to emphasize the structural geometry of the collateral, ranging from limited-edition matte black boxes to hardbound volumes. Through a series of clean, top-down studio shots, the work leans into a refined grid system that feels both modern and timeless. Technique-wise, the inclusion of cinematic, live-action photography within the editorial layouts introduces a layer of narrative depth, grounding the abstract typographic design in a tangible, atmospheric reality. The result is a highly tactile brand identity that balances technical precision with artistic intent. By prioritizing legible hierarchy and intentional fragmentation, the design achieves a level of graphic clarity that is essential for contemporary corporate identity work, effectively transforming dense, German-language content into an elegant, highly structured brand experience that feels both authoritative and approachable for a high-end audience.

Brand

Peter Zizka

Credits

Ken Hegemann
Graphic Design

Styles

HorizontalCleanMinimalist

Techniques

Typography
Similar projects
Tom Król
Brand Identity
Project
Open book showing dual-page layout with minimalist typography in German and English presenting Tom Krol biography and exhibition history.
5000+ profiles to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by