Tom Ford

Dec 2023

The Tom Ford Spring 2023 campaign serves as a masterclass in modern luxury fashion, stripping away the superfluous to focus on the interplay of sharp tailoring and evocative, moody atmosphere. Under the creative direction of Peter Hawkings, the campaign leans into a cinematic, high-contrast aesthetic that feels both timeless and aggressively contemporary. Photographer Robin Galiegue captures the collection through a series of striking, low-key chiaroscuro portraits, utilizing studio strobe and natural light to emphasize the tactile richness of shimmering knits, structured leather, and metallic accents. The imagery, featuring a diverse cast of models including Jeanne Cadieu and Alaato Jazyper, channels an editorial minimalism where architectural geometric structures and reflective metallic backdrops provide the perfect, understated stage. Styled by Marie Chaix with sharp, polished hair by Laurence Walker and refined makeup by Dick Page, the campaign moves beyond simple product showcase, instead constructing a narrative of sophisticated power. The use of dramatic shadows and deep, cool-toned backgrounds heightens the focus on garment construction, from pinstriped suiting to floor-length gowns. This execution successfully reinforces the brand's identity as a bastion of unapologetic glamour, where every accessory, from the signature gold-toned hardware to oversized eyewear, acts as a pivotal element in a cohesive, high-fashion visual language that feels entirely definitive of the current luxury landscape.

Editorial, Cinematic, Commercial

Low-key / chiaroscuro, Studio strobe

Luxury Fashion Houses, Fashion