Tom Ford

Apr 2024

The Tom Ford Menswear S/S 24 campaign presents a focused study in modern tailoring and tactile luxury. Under the creative direction of Peter Hawkings, the series explores high-contrast portraiture that emphasizes rich textures—ranging from velvet blazers and crocodile-embossed leather to silk shirts and wool-blend suiting—against neutral studio environments. Photographed by Ferry van der Nat, the imagery employs sharp, directional lighting to cast distinct shadows, grounding the collection in a polished, editorial aesthetic. The campaign features models including Ahmed Richards, Rayan Schwesig, Rodney Osei, and Santiago Poggi, with grooming and set elements managed by hair stylist Laurence Walker, makeup artist Joey Choy, set designer Alice Kirkpatrick, and casting director Adam Hindle. Manicures were provided by Elena Greco, completing the meticulous detail inherent in the season's look.

Vertical, Commercial, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign