Tom Ford: TOM FORD MENSWEAR S/S 24

Apr 2024

The Tom Ford Menswear S/S 24 campaign presents a focused study in modern tailoring and texture. Under the creative direction of Peter Hawkings, the imagery leans into a clean, polished aesthetic, utilizing sharp directional lighting and flash to accentuate the tactile qualities of velvet, crocodile-embossed leather, and wool-blend suiting. Photographer Ferry van der Nat captures the collection against minimal, neutral studio backgrounds, maintaining a consistent focus on silhouette and metallic detailing. The production features a collaborative team including hair stylist Laurence Walker, makeup artist Joey Choy, and set designer Alice Kirkpatrick, with casting led by Adam Hindle. The visuals highlight key pieces such as structured blazers, open silk shirts, and statement accessories across a series of editorial and commercial portraits.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign