Tom Ford Beauty presents the Runway Lip Color 2024 campaign, a commercial film that highlights the collection's latest shades. Through a series of intimate, close-up sequences, the production captures the application and final look of the product in a refined interior setting.
The aesthetic leans into an analogue film quality, utilizing warm color grading and pronounced grain to achieve a sophisticated visual tone. By focusing on polished styling and high-end beauty portraiture, the project emphasises the texture and pigment of the lip color. Production for this campaign was handled by Partner Films London.
