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Tod's: Tod's Italian Diaries 2025 Campaign

Brand
Date

Apr 2025

Description

Tod's Italian Diaries 2025 campaign explores a refined lifestyle narrative through a series of monochrome editorial portraits. Photographed and directed by Oliver Hadlee Pearch, the project highlights the brand’s signature footwear and knitwear through candid, intimate scenes that shift between domestic interiors and sprawling outdoor settings. Creative direction by Macs Iotti and Matteo Tamburini anchors the series in a consistent visual language, utilizing analogue film techniques to capture texture and architectural detail. The production features a cast including Lennon Gallagher, Ella Bleu Travolta, and Roberto Rossellini, with styling by Beat Bolliger. Articulation of the brand's aesthetic is further supported by set design from Flavia Manacorda, alongside hair by Karim Belghiran and makeup by Stephanie Kunz.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Color
Jet Black
Pure White
Context

Advertising Campaign

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