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Brand
Tod's
ProjectTod's Italian Diaries 2025 Campaign
Black and white portrait of a smiling woman holding a book, seated in a wooden deckchair outdoors on grass for Tod's campaign.

Tod's Tod's Italian Diaries 2025 Campaign 2025

Associated creatives

Macs Iotti
Macs IottiCreative Director
Matteo Tamburini
Matteo TamburiniCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Oliver Hadlee Pearch
Oliver Hadlee PearchDirector
Beat Bolliger
Beat BolligerFashion Editor/Stylist
Karim Belghiran
Karim BelghiranHair Stylist
Stephanie Kunz
Stephanie KunzMakeup Artist
Flavia Manacorda
Flavia ManacordaSet Designer
Ella Bleu Travolta
Ella Bleu TravoltaEntertainer
Lennon Gallagher
Lennon GallagherModel
Roberto Rossellini
Roberto RosselliniModel

Tags

woman in deckchairwoman relaxingdeckchairwomanwhite loafersloafers

Description

This black and white portrait for the Tod's Italian Diaries 2025 campaign was captured by photographer and director Oliver Hadlee Pearch. The image features a smiling woman relaxing in a striped wooden deckchair set outdoors on a grassy lawn with a stone wall backdrop. She wears light-colored loafers and holds a book, embodying a classic lifestyle narrative. Creative direction was led by Macs Iotti and Matteo Tamburini, with styling by Beat Bolliger, hair by Karim Belghiran, makeup by Stephanie Kunz, and set design by Flavia Manacorda.

Style

Editorial, Lifestyle, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

Garden

Context

Advertising Campaign