Tod's
Fall 2025 Ad Campaign
Jul 2025
For the Tod's Fall 2025 ad campaign, creative directors Matteo Tamburini, Kevin Tekinel, and Charles Levai have masterfully distilled the essence of Italian luxury through an intimate, cinematic lens. Captured by photographer Theo Wenner, the campaign moves beyond traditional studio constraints, favoring an expansive, lived-in Mediterranean terrace environment that feels both historic and effortlessly contemporary. The imagery relies heavily on the evocative power of natural light, which dances across rich textures—from pebbled suede loafers and structured leather totes to chunky knitwear and glossy porcelain—to ground the brand in a tangible, tactile reality. By situating a diverse cast of models within these sun-drenched, architectural settings, the project leans into a sophisticated lifestyle narrative where high-end fashion is seamlessly integrated into the rhythms of daily life. The aesthetic reads as a study in editorial minimalism, avoiding excessive artifice to instead celebrate the quiet harmony between refined materials and the people who wear them. Whether showcasing sharp tailoring against terracotta backdrops or casual moments poolside, the photography captures an elevated ease that feels distinctly grounded. Through this nuanced visual storytelling, the campaign reaffirms the house's dedication to craftsmanship while positioning its core leather goods and ready-to-wear pieces as timeless companions for a modern, global audience seeking elegance that remains perpetually at home in the world.
Lifestyle, Commercial, Commercial
Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
