TO Live
Brand Identity
Dec 2021
Underline Studio developed the brand identity for TO Live, a comprehensive design system spanning print collateral, urban installations, and digital motion graphics. The visual system leverages a high-contrast palette of red, pink, and monochrome to define a clean, modern aesthetic for the theatrical organization. The identity features photography by Daniel Ehrenworth and Paul Weeks, incorporating figurative collage and moody atmospheric imagery. Graphic design elements emphasize a structured grid system, utilizing bold sans-serif typography and geometric motifs to promote cultural programming. The project applies these visual cues across various formats, from tactile exhibition postcards and large-scale storefront window displays to dynamic motion graphics sequences.
Horizontal, Commercial, Clean, Graphic
