TO Live: Brand Identity

Dec 2021

Underline Studio developed a cohesive brand identity for TO Live, a project that spans extensive print collateral, urban installations, and motion graphics. The design system utilizes a structured grid and minimalist aesthetic, relying on high-contrast color blocking and bold typography to establish a distinct visual language for cultural programming. The visual approach integrates graphic design with atmospheric photography by Daniel Ehrenworth and Paul Weeks. The execution incorporates tactile collage artwork by Nathan E. Carson and dynamic motion graphics that emphasize geometric patterns and layered text. Across storefront applications and promotional exhibition materials, the identity maintains a clean, modern quality through the use of consistent sans-serif typefaces and primary color palettes.

Horizontal, Commercial, Clean, Graphic