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TimeMoto

Brand Identity
Date

Nov 2022

Description

TimeMoto implements a refreshed brand identity across its suite of Apps & Digital Platforms. This expansive rollout bridges digital interface design and physical hardware presence, utilizing a minimalist aesthetic and a refined color palette of pastels, sage green, and charcoal to define the brand's visual language. Developed in collaboration with Resoluut, who led the graphic design, and photographer Lonneke van der Palen, the project leans into clean typography and structured information grids. The campaign content spans from subway station advertising to product-focused motion graphics and 3D render / CGI visuals, emphasizing product geometry and professional utility. The initiative features a consistent application of UI illustration and minimalist composition, seen across both desktop dashboard displays and physical time-tracking hardware. By maintaining an even, studio-lit approach, the identity ensures a cohesive presentation of functionality and form throughout its corporate communications.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Apps & Digital Platforms

Color
Jet Black
Pure White
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