Logo
Person holding a tablet displaying the TimeMoto interface with timekeeping dashboard, clock-out button, and employee schedule list.
TimeMoto brand logo featuring a sunburst icon and dark typography on abstract white geometric forms
TimeMoto TM-828 device and white packaging box on a sage green surface with minimalist studio lighting.
Person holding a tablet displaying the TimeMoto interface with timekeeping dashboard, clock-out button, and employee schedule list.

TimeMoto Brand Identity 2022

About

TimeMoto presents a refreshed brand identity for its suite of time-tracking hardware and apps, focusing on clarity through a minimalist aesthetic. The project establishes a cohesive visual language characterized by structured information grids, modern typography, and a refined color palette of pastels and neutral tones. The execution bridges digital and physical touchpoints, incorporating motion graphics and 3D render/CGI elements to demonstrate product functionality. With graphic design led by Resoluut and photography by Lonneke van der Palen, the campaign spans tablet interfaces, urban advertising, and studio product captures.

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