Tim Hortons: National Coffee Day 2023
Brand
Date
Oct 2023
Description
For their 2023 National Coffee Day campaign, Tim Hortons presents a commercial film capturing the communal ritual of late-night coffee runs. The spot features diverse groups gathered at drive-thrus and restaurant interiors, each wearing custom varsity jackets and branded apparel that highlight specific beverage preferences. The production leans into a moody aesthetic, utilizing cinematic lighting with warm highlights and neon accents to contrast against dark backgrounds. These elements evoke an 1980s-inspired atmosphere, creating a distinct visual tone for the fast food and beverage project. Sound design for the campaign was provided by Grayson Music.
Style
Horizontal, Commercial, Moody, 1980s
Industries
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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