TikTok: TikTok Sitcom - Lenovo, Intel
Brand
Date
Dec 2020
Description
TikTok, in collaboration with Lenovo and Intel, presents a digital-first sitcom project tailored for short-form social platforms. The series leans into a humorous narrative framework, utilizing vertical video framing and fast-paced editing to engage viewers through character-driven vignettes. Developed by SuperHeroes New York, the campaign features creators Eliana Ghen and KallMeKris. The production integrates dynamic text overlays and live-action techniques, leaning into a VHS/lo-fi aesthetic to complement the platform's native storytelling style.
Style
Humorous, Vertical, Cinematic
Techniques
VHS / lo-fi
Industries
Color
Cobalt
Pure White
Jet Black
Context
Social Media / Short Form Video
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