TikTok: TikTok - Cool Dad
Brand
Date
Oct 2025
Description
TikTok’s 'Cool Dad' spot focuses on the platform's default privacy settings for users under 16, highlighting core safety features such as restricted direct messaging and comment controls. The narrative follows a father observing his teenager's online engagement, contrasting parental oversight with the app's established safety protocols. Produced as a live-action commercial, the project was developed by Akcelo North America and Common Good. The visual execution utilizes a vertical aspect ratio, leaning into the standard mobile viewing experience to reach its digital-native audience.
Style
Vertical, Commercial
Industries
Background
Living Room, Bedroom
Context
TVC / TV Commercial
Associated creatives
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