TikTok

Feb 2025

TikTok’s motion graphic campaign for the SEA Mega Sales period utilizes a dynamic visual language to highlight peak shopping events across Southeast Asian markets. The animation features a continuous, winding path that guides the viewer through a series of surreal, floating icons, including shopping carts, calendars, and promotional targets. Executed with a distinct graphic aesthetic, the piece employs flat vector graphics and a high-contrast palette of magenta and cyan to maintain clarity across mobile-first formats. The narrative integrates stylized regional architectural landmarks to anchor the digital experience within the local retail landscape, complemented by bold, rhythmic typography.

Vertical, Commercial, Warm, Graphic

Animation, Vector

E-commerce Platforms

Illustrated Frame

Social Media / Short Form Video