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TikTok: Motion Graphic for Tiktok SEA Mega Sales

Brand
Date

Feb 2025

Description

TikTok’s motion graphic campaign for its SEA Mega Sales event employs a high-energy visual language to promote e-commerce engagement. The animation features a surreal, winding pathway populated by floating shopping icons and temporal markers that navigate through stylized cityscapes and Southeast Asian landmarks. Executed with a distinct flat vector aesthetic, the work leans into a vibrant color palette of magenta and cyan. The motion design utilizes graphic animation techniques to present promotional data points and sales highlights within a vertical format optimized for mobile interfaces.

Style

Vertical, Commercial, Warm, Graphic

Techniques

Animation, Vector

Color
Magenta
Sky Blue
Background

Illustrated Frame

Context

Social Media / Short Form Video

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