Tiffany & Co.: T

Brand

Date

Mar 2024

Description

Tiffany & Co. highlights the signature architecture of its T collection in this commercial spot. Centered on the brand’s iconic T-shaped motif, the piece explores the interplay of rose gold surfaces and pavé diamond detailing through a series of rhythmic macro shots. Developed by TBWA Chiat Day LA, the production utilizes a blend of live-action technique and 3D render / CGI to articulate the structural precision of the jewellery. The aesthetic leans into a clean, polished visual language, drawing thematic parallels between the collection’s intersecting lines and the geometry of New York City, all set against the brand's recognizable turquoise backdrop.

Style

Horizontal, Cinematic, Clean, Polished

Techniques

Macro, 3D render / CGI, Slow motion

Industries

Jewellery

Color

Rose Gold

Pure White

Background

Showroom

Context