Tiffany & Co.: Rayli China
Brand
Date
Mar 2025
Description
This product editorial series for Tiffany & Co. features a curated selection of jewellery and timepieces captured for Rayli China. Through a lens of sculptural elegance, the collection highlights signature gold and diamond pieces set against dramatic backgrounds and organic elements. Photographer Robert You employs macro detailing and low-key lighting to emphasize the craftsmanship of the jewellery. The series leans into a warm color palette, utilizing clean, editorial compositions that juxtapose reflective metallic surfaces with ceramics, flora, and stark monochromatic backdrops.
Style
Vertical, Warm, Clean, Commercial
Industries
Color
Gold
Context
Advertising Campaign
Associated creatives
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