Tiffany & Co.
MOTHER'S DAY CAMPAIGN
May 2025
Tiffany & Co. presents its Mother's Day campaign, a series of intimate portraits focusing on the intersection of fine jewellery and human connection. The imagery prioritizes soft lighting and clean, solid backdrops to emphasize the tactile quality of gold, diamond, and gemstone accessories. Throughout the campaign, the styling leans into a refined, minimalist aesthetic, pairing polished metallic pieces with soft-toned garments and natural textures. Photographer Irina Shestakova captures these moments through a commercial lens, utilizing a clean, vertical composition across all assets. Fashion editor and stylist Julia Brenard oversees the wardrobe direction, ensuring the jewellery remains the central point of interest against both structured and casual silhouettes. The campaign maintains a consistent visual language, balancing high-contrast editorial shots with tender, candid interactions.
Vertical, Commercial, Clean
Soft Light
Jewellery
Mother's Day
Advertising Campaign
