Tiffany & Co.: Lock Campaign
Brand
Date
May 2025
Description
Tiffany & Co. highlights its Lock jewellery collection in this commercial campaign, capturing the fluidity of movement against a minimalist backdrop. The piece merges fashion cinematography with deliberate product-focused detail shots to showcase the texture and polish of the bracelets. Featuring an ensemble cast of dancers and models, the execution employs live-action technique and slow motion to contrast high-energy action with the static luxury of the accessories. The lighting remains clean and high-key throughout, focusing on the interplay between the jewellery and the expressive forms of the performers.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Silver (metallic)
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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