Tiffany & Co.: Lock
Brand
Date
Mar 2024
Description
Tiffany & Co. highlights the Lock bangle in this commercial film, placing the rose gold and diamond-encrusted piece within a surreal miniature set. The animation leans into a cinematic aesthetic, contrasting the fine jewelry against abstract, sculptural blocks and keyhole silhouettes. The production explores the collection through shifting perspectives and dreamlike landscapes. Created with creative input from TBWA Chiat Day LA, the piece integrates moody tonal shifts and vertical framing to present the jewelry through conceptual storytelling.
Style
Vertical, Action, Cinematic, Moody
Techniques
Animation, Natural light
Industries
Color
Gold
Background
3D Rendered Scene
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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