Tide's 'The Grapevine' project is a beverage-focused campaign that adopts a cinematic and moody aesthetic. The work utilises live-action techniques to build an atmospheric narrative, grounding the imagery in a desaturated, cool-toned palette.
Captured with natural light and a distinctly analogue film look, the production features wide shots of desolate, misty landscapes contrasted with intimate, rain-drenched close-ups of vineyard elements. Production for the film was handled by Camp Lucky.
