Ti

Jan 2023

Ti Origin is a comprehensive editorial campaign that documents the tea cultivation process from harvest to consumption. The project explores the agricultural landscape through a series of observational stills, capturing the daily life of tea plantation workers and the traditional harvesting methods within terraced, high-altitude environments. Moving from the rural plantations to the processing facilities, the visual narrative balances documentary photography with refined commercial product imagery. Under the creative direction of Justin Woo, the work employs a consistent aesthetic of natural light and tactile, earthy textures. Photographer Adrian Morris captures both the vast scale of the mountain landscapes and the intimate details of production, utilizing a restrained palette to maintain a quiet, grounded atmosphere throughout the series.

Vertical, Clean

Natural light

Editorial