Thom Browne

Jan 2018

Thom Browne partners with FC Barcelona for a campaign that juxtaposes athletic heritage with the brand’s signature tailoring. The collection features neutral-toned knitwear, including button-down cardigans and polo shirts paired with uniform-style shorts and striped athletic socks, executed with a focus on clean, classic silhouettes. The imagery, captured through a blend of editorial and commercial photography, uses natural light to highlight the tactile quality of the garments. The project integrates elements of the sports environment, ranging from turf fields and goal nets to vintage-inspired leather footballs, utilizing analogue film and monochrome techniques to ground the styling in a timeless aesthetic. Creative direction for the project was provided by Justin Woo, with photography by Adrian Morris and Justin Woo.

Editorial, Vertical, Clean

Natural light

Advertising Campaign