Thomy: Necessary?
Brand
Date
Dec 2024
Description
In this commercial spot for Thomy, the brand leans into a woodland setting to highlight its product range. The narrative focuses on two figures around a campfire, prioritising an earthy aesthetic that underscores the rugged nature of the environment. Produced by Armoury and Solent with creative direction from McCann Germany, the film employs cinematic lighting and slow motion to contrast the warmth of the fire against the depth of the forest. The live-action technique captures the preparation of food, framing the product as an essential part of the outdoor experience.
Style
Horizontal, Cinematic, Earthy, Gritty
Techniques
Slow motion
Industries
Color
Camel
Jet Black
Burgundy
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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