Thomy
Necessary?
Brand
ProjectNecessary?
Date
Dec 2024
Description
Thomy’s ‘Necessary?’ commercial for the CPG and food & beverage sector highlights the ritual of outdoor cooking. The spot centres on a campfire scene in a dense forest, focusing on the preparation of food in a cast-iron skillet. Produced by Armoury and Solent with creative work by McCann Germany, the film employs cinematic lighting to contrast the warmth of the fire against the natural environment. The visual execution relies on live-action technique and slow motion, creating an earthy and gritty aesthetic that highlights the quiet preparation of a meal.
Style
Horizontal, Cinematic, Earthy, Gritty
Techniques
Slow motion
Industries
CPG / Packaged Food
Color
Camel
Jet Black
Burgundy
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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