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·Summer 2025 Ad Campaign

Model in grey printed suit wearing sunglasses and carrying a brown leather handbag amidst vintage luggage cases outdoors.

Model wearing dark sunglasses and patterned shirt holding a brown leather handbag outdoors near stone steps.

Two models wearing preppy navy blazers and sunglasses pose in front of stone outdoor stairs, with another person carrying luggage in background

Two models wearing dark suits, white shirts, striped ties, and bold sunglasses against an overcast sky

Models in white resort wear standing by a swimming pool surrounded by palm trees for Thom Browne Summer 2025 campaign.

Model standing by a pool in a white pleated dress with two seated women reading books on lounge chairs in the background

Model seated on a poolside patio wearing black and white spectator pumps and a striped skirt with a man in the background pool.

A man in a cream tennis blazer holding a racket stands in the foreground with a woman holding a racket in the background.

Group of models in striped blazers wearing sunglasses writing in notebooks outdoors with palm trees under an overcast sky.

Five models in neutral linen suits standing symmetrically on a lawn flanked by two live flamingos before a tall green hedge.

Four models wearing polo shirts, matching bowler hats, and sunglasses standing in a row against a tall green hedge.

Two male models in polo shirts and bowler hats standing outdoors against a green hedge for Thom Browne summer campaign.

Two models wearing polo shirts, pleated skirts, and bowler hats standing in front of a dense green hedge.

Three models lying on green grass wearing colorful polo shirts and skirts alongside novelty animal handbags

Group of models posing in a lush green lawn before a large white villa with pink flamingos standing around.

Seated man in a grey suit and a standing shirtless man holding a hat over his face while pouring a drink in a garden setting

Two models on a manicured lawn with a pink flamingo statue, one seated in a light grey suit and the other standing in a white dress.

Two white leather penny loafers placed on lush green grass alongside croquet balls and a wooden mallet.

Off-white canvas tote bag with red, white, and blue straps hanging from a carved stone lion sculpture set against lush green ivy.

Three pairs of tinted designer sunglasses with gold frames displayed diagonally on a weathered stone surface.

Thom Browne Summer 2025 Ad Campaign 2025

About

The Thom Browne Summer 2025 ad campaign is a masterclass in controlled eccentricity, blending the luxury fashion house's signature sharp tailoring with a whimsical, surrealist narrative. Photographed by Kito Munoz, the series leans into a polished, cinematic aesthetic that frames the collection within a lush, garden-estate setting. Throughout the imagery, the interplay between natural light and architectural structure—from manicured hedges and stone balustrades to ivy-covered walls—creates a serene yet theatrical backdrop for the brand's precise silhouettes. Under the creative direction of Thom Browne, the campaign executes a sophisticated visual language, juxtaposing crisp white button-downs and pinstriped seersucker blazers with playful, surreal props like oversized flamingo statues and vintage croquet gear. Each composition feels deliberate, utilizing editorial minimalism to highlight the technical craftsmanship of the leather accessories, from structured briefcases to the signature grosgrain-accented eyewear. By balancing the stoic, formal energy of the apparel with these dreamlike, lifestyle-driven vignettes, the project achieves a cohesive seasonal story. The result is a high-fashion, commercial effort that feels both deeply curated and effortlessly composed, grounding the brand's iconic preppy motifs in an environment that is as precise as it is imaginative, effectively reinforcing the labels standing in contemporary luxury.