Thom Browne

May 2025

The Thom Browne Summer 2025 ad campaign is a masterclass in controlled eccentricity, blending the luxury fashion house's signature sharp tailoring with a whimsical, surrealist narrative. Photographed by Kito Munoz, the series leans into a polished, cinematic aesthetic that frames the collection within a lush, garden-estate setting. Throughout the imagery, the interplay between natural light and architectural structure—from manicured hedges and stone balustrades to ivy-covered walls—creates a serene yet theatrical backdrop for the brand's precise silhouettes. Under the creative direction of Thom Browne, the campaign executes a sophisticated visual language, juxtaposing crisp white button-downs and pinstriped seersucker blazers with playful, surreal props like oversized flamingo statues and vintage croquet gear. Each composition feels deliberate, utilizing editorial minimalism to highlight the technical craftsmanship of the leather accessories, from structured briefcases to the signature grosgrain-accented eyewear. By balancing the stoic, formal energy of the apparel with these dreamlike, lifestyle-driven vignettes, the project achieves a cohesive seasonal story. The result is a high-fashion, commercial effort that feels both deeply curated and effortlessly composed, grounding the brand's iconic preppy motifs in an environment that is as precise as it is imaginative, effectively reinforcing the labels standing in contemporary luxury.

Editorial, Lifestyle, Commercial, Commercial, Commercial

Natural light

Luxury Fashion Houses, Fashion