Thom Browne

Jun 2024

For the Thom Browne Eyewear Spring 2024 campaign, creative director Thom Browne leans into a rigorous, academic minimalism that feels quintessentially New York. Shot on location at the iconic Seagram Building, the campaign channels the precise, structured aesthetic of the fashion house through a series of highly composed portraits. Photographer Bruno Staub captures a world of absolute symmetry, where models like Lulu Wood and John VanBeber are placed within architectural grids of glass and steel, echoing the sharp lines of the eyewear itself. The imagery utilizes a mix of natural light and studio strobe to highlight the tactile quality of seersucker tailoring and the matte finish of premium frames. Every detail, from the signature tricolor accents on neckties to the uniform pleated skirts and pinstriped blazers, contributes to a rigid, high-fashion visual language. Stylistically, the work favors editorial minimalism, with Junya Nakashima’s sleek hair and Kuma’s neutral makeup palette ensuring that the technical design of the sunglasses remains the focal point. By placing subjects in professional, office-inspired settings—complete with executive desks and urban fountains—the project creates a cohesive lifestyle narrative that feels both performative and profoundly polished. This commercial series reinforces the brand’s obsession with proportion and classic, preppy codes, transforming the eyewear into an essential architectural element of the modern, tailored wardrobe.

Vertical, Commercial, Editorial

Natural light

Eyewear, Fashion