Theramed: Cat-Man
Brand
Date
Jan 2025
Description
Theramed introduces the Cat-Man campaign, a live-action commercial spot for the cosmetic brand that highlights a domestic grooming routine. Featuring a protagonist with a distinct aesthetic, the film transitions from the utilitarian setting of a green-tiled bathroom to a relaxed living room environment. Produced by Le Berg with creative direction from agency antoni soap, the project utilizes cinematic lighting and warm color grading to frame the narrative. The visuals lean into a grounded, candid performance to present the product in an everyday context.
Style
Horizontal, Cinematic, Warm
Industries
Color
Royal Blue
Forest Green
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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