The Works
Santa Pause Christmas
Brand
ProjectSanta Pause Christmas
Date
Dec 2024
Description
The Santa Pause Christmas campaign for The Works introduces a series of festive installations placed across various UK outdoor locations. The project, supported by creative agency Social Element, captures a mysterious figure in yellow gloves leaving gifts wrapped in red ribbon across public piers, bridges, and walkways. The commercial utilizes a vertical format designed for mobile viewing. Incorporating live-action technique and drone footage, the project documents these public interactions within scenic British settings framed by natural daylight.
Style
Vertical, Commercial, playful
Techniques
Drone footage
Industries
Big Box Retail
Color
Crimson
Burnt Orange
Pure White
Background
Street
Context
Social Media / Short Form Video
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