The Works: Santa Pause Christmas
Brand
Date
Dec 2024
Description
The Santa Pause Christmas campaign for The Works centers on a series of holiday interventions filmed across various UK outdoor locations. The project captures a mysterious figure placing gifts in public spaces, from bridges to coastal piers, designed for discovery by passersby. Produced with agency support from Social Element, the project utilizes vertical, mobile-style footage to document these acts. The visuals lean into a playful tone, incorporating live-action technique and drone footage to frame the gift-giving narrative against scenic British backdrops in natural daylight.
Style
Vertical, Commercial, playful
Techniques
Drone footage
Industries
Color
Crimson
Burnt Orange
Pure White
Background
Street
Context
Social Media / Short Form Video
Associated creatives
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