The Works
Santa Pause
Brand
ProjectSanta Pause
Date
Dec 2024
Description
This vertical campaign for The Works features a direct-to-camera address set within a brightly lit retail environment. The commercial leverages a live-action technique to present the 'Santa Pause' concept, highlighting stationery and gift offerings through a clean, accessible aesthetic. Creative direction for the campaign was led by Social Element. The execution relies on a consistent visual language, balancing product placement with a straightforward, character-led narrative.
Style
Vertical, Commercial, Clean
Industries
Big Box Retail
Color
Royal Blue
Jet Black
Background
Retail Store
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.