The Works: Santa Pause
Brand
Date
Dec 2024
Description
This vertical commercial campaign for The Works leans into a direct-to-camera format, utilising live-action technique to engage viewers with a holiday-themed narrative. The spot features a store associate highlighting the 'Santa Pause' concept, punctuated by an overlaid smartphone UI that tracks a character moving through an outdoor setting. The project maintains a clean aesthetic, set against the backdrop of a brightly lit retail environment. Production was spearheaded by Social Element, with creative development focused on integrating a relatable, first-person perspective for the retail brand.
Style
Vertical, Commercial, Clean
Industries
Color
Royal Blue
Jet Black
Background
Retail Store
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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