Losing Sound
ProjectLosing Sound
Date
Feb 2026
Description
Losing Sound is a digital campaign created for the gambling and gaming industry that documents the perspectives of individuals regarding the realities of loss. The project features a series of subjects sharing personal accounts while seated in a controlled studio environment, centered around slot machines. Produced by Neil Walshe, LBB Admin, and Optika, the campaign utilizes a documentary-style approach to its narrative. The visual execution leans on clean studio lighting and direct framing, prioritizing a grounded aesthetic to frame the subject interviews. The film is supported by sound design from Rumble.
Style
Documentary, Horizontal, Clean
Industries
Gambling
Color
Jet Black
Pure White
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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